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Voices of Change

Voices of Change

Overview

The Innovation for All Summit was designed to spark dialogue and action around inclusive innovation. As the event’s communications lead, Cindy crafted and executed a comprehensive PR and visibility strategy to ensure the Summit stood out, reached diverse audiences, and created lasting impact.

From developing key messaging and media outreach to managing on-site press and digital storytelling, Cindy positioned the Summit as a must-attend event for thought leaders, policymakers, and community innovators. The campaign generated strong media coverage across top-tier outlets, built engagement across social platforms, and amplified the voices of underrepresented leaders in the innovation space.

By blending strategic communications with cultural sensitivity, Cindy helped the Summit not only attract attention but also inspire collaboration — reinforcing the idea that innovation thrives when everyone has a seat at the table.

The Challenge

The Innovation for All Summit was designed to spark dialogue and action around inclusive innovation. As the event’s communications lead, Cindy crafted and executed a comprehensive PR and visibility strategy to ensure the Summit stood out, reached diverse audiences, and created lasting impact.

Differentiation

Competing against a crowded landscape of high-profile conferences.

Visibility

Securing meaningful media coverage beyond niche industry publications.

Accessibility

Engaging both English and Spanish-speaking communities across Puerto Rico and beyond.

The Challenge

Our Approach

Strategic Messaging

Built a clear narrative around “innovation as a tool for inclusion,” ensuring every touchpoint reinforced this theme.

Media Relations

Secured features, interviews, and event coverage in 30+ top-tier national and regional outlets.

Bilingual Content

Designed and distributed press materials, speaker spotlights, and social campaigns in both English and Spanish.

Digital Amplification

Leveraged speaker networks and partner organizations to drive pre-event buzz and maximize live engagement on social media.

On-Site Storytelling

Coordinated live coverage, photography, and real-time media engagement to capture the Summit’s energy.

The Outcome

The Innovation for All Summit was designed to ignite dialogue around inclusive innovation and equitable growth. As communications lead, Cindy developed a tailored PR and visibility strategy, securing media coverage, amplifying diverse voices, and driving strong digital engagement. Her approach ensured the Summit reached wide audiences, fostered collaboration across sectors, and positioned the event as a platform for lasting impact in shaping conversations around diversity, innovation, and community-driven progress.

Key Metrics at a Glance

  • 30+ Media Placements
  • 2.5M+ Impressions
  • Bilingual Reach (English/Spanish)
  • National & Regional Coverage