Turning Data into Insights and Impact
Understanding the results of your PR and communication efforts is essential for growth and strategy. I help organizations measure performance, analyze outcomes, and turn insights into actionable strategies that maximize visibility, influence, and return on investment.
Service Overview
Measurement and reporting are critical to understanding the effectiveness of any communication initiative. By analyzing media coverage, tracking key performance indicators (KPIs), and generating detailed reports, I provide clients with a clear view of what works, what needs improvement, and how to optimize future campaigns.
With a focus on actionable insights and data-driven decision-making, my approach ensures that every communication effort is measurable, accountable, and aligned with organizational goals.
I monitor and evaluate media mentions across traditional and digital channels, analyzing coverage volume, sentiment, and audience reach. This helps clients understand how their story is being told and where adjustments may be needed.
I establish and monitor relevant KPIs — such as media impressions, engagement rates, social reach, and earned media value — to assess the effectiveness of campaigns and measure progress toward communication objectives.
I create comprehensive, easy-to-understand reports that highlight results, insights, and recommendations. These reports provide clients with actionable data that demonstrates the value and impact of their PR efforts to stakeholders, leadership, and partners.
